Everyone wants to deal with a successful agent. Itâ€™s important to show your success. So while itâ€™s a little tongue in cheekâ€”itâ€™s important to brag.
And I donâ€™t mean general stats, like how many years youâ€™ve been in the business, or how many clients youâ€™ve worked for (though that info is nice to know, too). But rather concrete, specific evidence of your recent successes.
Here are three things you can legitimately brag about that will impress leads, and three places you can promote them.
You need to advertise what youâ€™ve just listed and just sold. Any homes youâ€™ve sold at or above the average market priceâ€”put them front and center!
This shows one of the most convincing factors for leads that you have recent success in the same market they want to buy or sell a home in. By showing this success with concrete, recent evidence, this goes a long way to setting up your credibility and expertise.
Another record of your success is how many open houses youâ€™re holding and how popular these are. While they might not matter as much as sales, theyâ€™re still of interest to leads. After all, every seller wants to have a roaring open house. Every buyer wants to deal with a connected agent.
This is also a good place to talk about your marketing and house staging credentials. If youâ€™re getting a lot of open houses and interested buyers, point out how well youâ€™ve marketed each house, and how you did it. Linking your marketing credentials back to recent examples is one way to put forward your accomplishments in a way that remains interesting. Everyone loves a case study.
Lastly, donâ€™t overlook what youâ€™ve done in the community. Maybe youâ€™ve helped at a charity event. Maybe youâ€™ve just reviewed some local restaurants. All these things are worth pointing out. No one will know if you never say so.
Where to put all this stuff?
You can promote these points across multiple mediums: Websites, social media, and in print. Theyâ€™re all important: Just as itâ€™s not enough to just have a print strategy, itâ€™s not enough to just have a social media strategy. Letâ€™s examine why.
The obvious place for self-promotion is on your personal websiteâ€”leads expect it to be there. If you have a neighborhood website, then everything can go there, too. Evidence of what youâ€™re doing in the neighborhood is always relevant.
Used in this way, the evidence is most useful for when leads are doing their research and checking you out (i.e. Googling you or following a link on Zillow). Theyâ€™ll be able to find solid information that youâ€™re an active and successful agent, which is important to convincing them to get in touch.
Â Social media
However, simply putting the information on websites is reactive. You probably wonâ€™t meet a huge new audience through Google SEO alone. Doing some bragging on social media is a good way to get the information out there, especially if it also involves other people like community events or even open houses.
Unfortunately, social media wonâ€™t reach everyone, and with so many voices, itâ€™s all too easy to ignore. A post or tweet might live for only 3 hours before being buried under the avalanche of a million voices crying â€śMe too!â€ť
Thatâ€™s why print flyers are still good. A printed flyer delivered around your neighborhood is an excellent way to showcase the recent sales. Many people thinking of selling will want to know what houses are going for right now. Many others will be interested in whatâ€™s happening in the community.
Â Get the word out
As a realtor, one of your most important assets is the trust and credibility you can inspire in potential leads. While showing that credibility through the usual metrics like years of experience and brand is useful, nothing beats solid evidence of recent successes. Donâ€™t be shy about self-promotion.