If you’ve ever tried to work Facebook, you’ve probably come against a familiar problem: “What do I say?!” It’s all very well to think up a few choice Facebook posts. It’s when you have to think up posts day after day, week after week—that it gets to you. After a while you run out of steam, and what seemed like a good idea at the time becomes a source of a dread, something you just don’t want to do anymore.
But if you really want to make Facebook work for you, regular posting is important. Here are some simple strategies to fill the gaps when you haven’t written a killer blog post or report.
Facebook is a photographic medium: For posts to grab attention, they must have a good picture, preferably cool and/or funny. Even ordinary pictures will often outperform well-written text.
What makes this tactic even better is that as a realtor, one of the key points on which you’re judged is your involvement in—and knowledge of, the local community. So finding relevant pictures is simply a matter of stepping outside your door and taking a few snaps.
If you’re eating at a nice restaurant, take a photo with your phone and write a mini-review. If you’re at a game, take a photo. If you’re going grocery shopping, take a photo. Well… maybe not, but if something funny happens, at least you’ll be in the mind to capture it.
By constantly producing photographs of the local community, you can effectively solve Facebook content problems forever, and boost your reputation as a local expert at the same time.
We’ve written previously about the need to prepare key Facebook content like community reports and pricing histories. Not only can you use these as an incentive for leads to sign up to your Facebook group or mailing list, you can also use them to make evergreen content in the form of infographics.
Take a few key stats from these reports, make them into a fancy infographic with plenty of eye-catching colors, and keep them in reserve for when you need something to say. Drip them out slowly—only one a month. If you make 6 infographics from one report, then that’s an extra, high-value post a month. Don’t know how to create an infographic? Websites like Fiver are affordable and time-saving.
As a bonus to dripping them out slowly, you can reuse them. By the time you’ve delivered them all, everyone will have forgotten you said what you did at the start, and can begin all over again, with the true excuse that you had to update the infographics for the latest information. Make enough reports and you can generate an evergreen fountain of effective Facebook posts.
See something cool? Promote it! Say your own one-sentence message in support, and leave it at that.
Of course, there’s a notable difference between supporting Miley Cyrus’ latest wardrobe choices and supporting what a local charity is doing. The latter is good, the former not so much.
To really maximize this, make sure you follow and stay in touch with all your local organizations. Even if you’re not personally a member, it will still pay dividends to stay abreast—and they’ll be glad for the interest, too.
Ultimately, Facebook is a community tool. It’s a way for people to stay in touch. So rather than purely thinking about it from the perspective of how to promote your listings, think about how you can entertain or support others. Not only do you support others, but you also position yourself as a local expert and a realtor worth doing business with.
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